Creative Development Strategist

Winclap Creative Studio is the leading destination for impact-driven creator-based content and ad creatives, across multiple digital platforms (TikTok, Meta, Google, Snapchat, Pinterest, Programmatic channels, etc.).

Why join Us

Our people are humble, intelligent, analytical and creative. We create & measure content impact to communicate and maximize the impact of our clients messages, across multiple digital channels. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make an impact happen with a career at Winclap.

Summary of Position

We are looking for a Creative Development to elevate the creative standard of our studio, both in how we win new business and in how we retain and grow existing partnerships and clients. This is a strategy-driven creative role focused on developing big social-first ideas that sell, inspire, and perform across digital platforms.

You will work across two main tracks:


  • New Business: conceptualizing pitches, building creative narratives with partners, and designing upsell proposals that open new revenue opportunities.
  • Current Clients: supporting our Content Partners with creative reinforcement when the NPS is low, creative fatigue appears, or the creative bar needs to be pushed higher.

This role combines proactive initiatives (like training sessions and creative inspiration decks) with reactive support (like stepping in for high-impact conceptualization or narratives). You will be the go-to for unlocking new creative thinking across our teams and clients to cover the studio s needs with agility.​​

Responsibilities

Creative Development for New Business


  • Build and lead creative pitch decks and proposals for prospective clients, together with the creative ops team.
  • Co-create creative narratives with our go-to-market team and strategic partners.
  • Design creative upsells for current clients, aligning ideas with campaign and business objectives.

Creative Support for Clients & Partnerships


  • Step in when campaigns or initiatives need creative reinforcement to unlock new ideas or directions.
  • Develop frameworks and visual storytelling tools to guide internal teams in raising creative standards.
  • Identify content or idea gaps and propose fresh angles, formats, or narratives.

Creative Training & Thought Leadership


  • Lead and scale creative training sessions across the operation to level up creative thinking.
  • Keep the team inspired and updated with creative trends, benchmarks, and platform insights.
  • Build internal materials that help teams think more creatively and confidently.


Minimum requirements


  • 3+ years in a creative strategy, concept development, or creative lead role.
  • Strong background in advertising, content creation, storytelling, or digital marketing.
  • Experience building narratives that combine insight, storytelling, and business impact.
  • Ability to simplify complex briefs into powerful creative territories.
  • Proactive mindset with the ability to jump in quickly and deliver high-impact ideas.
  • Bilingual Spanish/English (Portuguese is a plus)