Content Specialist
Description
You will be responsible for designing and producing our client’s visual assets (static images, and videos) across multiple channels, such as Google App Campaigns, Facebook Ads, TikTok Ads, Apple Search Ads, Snapchat Ads, Unity Ads, programmatic channels, among others. From attending the client's brand onboarding session to the first creative delivered, your involvement is crucial in making sure that the creatives that we build clearly follow the brand message and what the user will gain by using the client's product. Together with the performance specialists, you will work closely with understanding the metrics and KPIs of the assets to improve and optimize them, as well as defining new creative approaches.
Responsibilities:
-Design and produce the digital assets for the client's marketing efforts (Static images, GIFs and videos).
-Ensure that the client’s brand message is consistent.
-Determine how best to represent a concept visually.
-Analyze digital data and KPIs to draw key recommendations around creative optimization.
-Make sure all best practices are being followed in all networks.
-Working on maintaining 100% coverage of all the channels' placements.
Minimum requirements
- Bachelor's degree in Graphic Design, Multimedia Design or related.
- Have experience in creating artwork and communication materials
-Must be able to demonstrate creative experience through a portfolio of work samples.
-Required expertise in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere, etc.); as well as Microsoft Office (Word, PowerPoint, Excel), and email marketing platforms (Mailchimp, Hubspot, etc).
-You must be organized to manage multiple clients at the same time. Passion for technology and understanding client’s marketing strategies in different verticals.
-Problem-solving skills.
-Web-design is a plus.
-Experience in Digital Marketing is a plus.
