Owned Media Content Specialist

The goals of the Owned Media Content Specialist Sr are:

- Understand the client’s business, brand book, tone, key visuals, and communication strategy in order to design new and enrich existing Owned Media communications. This includes channels as push notifications, in-app messages, emails, sms, etc.

- Be updated on trends and best practices on Owned Media and the specific vertical of the client.

- Work with the client creative team and Winclap’s creative studio on a regular basis and with the internal Retention & Engagement Specialist to deliver high quality Owned Media journeys and campaigns on time.

Retention is a must for digital businesses, especially in the challenging current economic world environment. Acquiring new users fast isn't enough and doesn't guarantee a profitable and healthy business in the long term.

Owned media is one of the most important leverages to drive Retention.

Responsibilities:

- Be the owner of Retention & Engagement Owned Media content Audit of the client.

- Be the owner of delivery of Owned Media Management copywriting and visual creatives working alongside the client or internal creative studio.

- Propose and implement meaningful creative tests that can drive business conclusions.

- Work together and coordinate efforts with the Creative Studio in order to make pieces of design out of concepts and tests.

- Create processes/documentation so that the growth team can be as self-sufficient as possible.