Owned Media Content Specialist

As an Owned Media Content Specialist, you will be responsible for coordinating and delivering creative assets for owned media channels — including email, push notifications, WhatsApp messages, in-app and SMS.

This role requires strong design sensibility, hands-on experience with email campaigns, and basic HTML knowledge to review and structure email content. You’ll collaborate with internal teams and freelancers to ensure timely, high-quality creative output, aligned with each brand’s strategy.

Key Responsibilities

• Interpret brand briefs and content strategies from clients and translate them into compelling owned media assets.
• Coordinate the production of emails and other OM content, overseeing design, copy and HTML layout, and ensuring timely, high-quality delivery.
• Design or adjust email layouts in Figma, aligning with brand guidelines and performance goals.
• Apply HTML knowledge to review, tweak or assemble simple and dynamic email structures when necessary.
• Collaborate with Owned Media Specialists to analyze campaign results and support iterative improvements.
• Manage feedback and coordination across teams (copy, design, HTML) and external freelancers.
• Maintain clear communication with clients and actively participate in meetings, reviews and creative decision-making.

Requirements

• Experience designing and producing email marketing assets, ideally in fast-paced or agency settings.
• Advanced in Figma for designing or editing email content.
• HTML knowledge (email layout structure, understanding of tables, inline styles, etc.).
• Solid understanding of owned media channels: email, push notifications, WhatsApp, in-app and SMS.
• Strong communication and organizational skills, with experience coordinating freelance talent.
• Ability to interpret performance data (open rate, CTR, conversions) and contribute to content iteration.