Performance - ComunApp Strategist

Who We Are:

Winclap, a Growth Transformation company, empowers brands to revolutionize their user attraction, acquisition, retention, and monetization strategies. Our integrated Growth Solutions encompass expert-led Growth Framework Consultancy, Own-media Management, Media Buying, Creators-based Content, Measurement, Analytics, and AI-driven Budget Allocation. Since 2017, Winclap has been instrumental in fostering growth for LATAM brands and is now extending its presence to New York City to better serve North American customers.

At the heart of Winclap are our dedicated individuals known as "Clappers." With a commitment to prioritizing people, fostering trust, hands-on engagement, continuous elevation of standards, holistic vision, and daily efforts towards industry transparency, Clappers form the foundation of our endeavors.

Summary of Position:

You will be responsible for managing and optimizing app performance campaigns across Google Ads, Meta, TikTok Ads, Apple Search Ads (ASA), and other acquisition channels.

You will leverage data to identify growth opportunities, define and execute testing strategies, analyze campaign performance, and provide strategic recommendations to clients. This is a highly client-facing role that requires strong analytical skills, a data-driven mindset, and the ability to communicate insights effectively.

• Proven experience managing App Performance campaigns.
• Understanding of Mobile Measurement Partners (MMPs) and hands-on exposure to them. Deep expertise is not required, as the client uses its own attribution model, but candidates should have a solid understanding of how MMPs work.
• Strong experience across paid media platforms, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads (ASA). Experience with Liftoff is a plus. The candidate should understand the client's business holistically and how each platform contributes to its overall growth strategy.
• AI-native, data-driven, and client-facing profile. The ideal candidate should be comfortable diving into client data, analyzing performance, and clearly communicating insights and recommendations. Strong communication and stakeholder management skills are essential, as this is a highly client-facing role. Being AI-native is a mandatory requirement.
• Strong strategic mindset, with the ability to identify growth opportunities and help clients scale their business through paid media.
• English proficiency is mandatory, as the role supports the US market.