Performance Senior Analyst

Who We Are:

Winclap, a Growth Transformation company, empowers brands to revolutionize their user attraction, acquisition, retention, and monetization strategies. Our integrated Growth Solutions encompass expert-led Growth Framework Consultancy, Own-media Management, Media Buying, Creators-based Content, Measurement, Analytics, and AI-driven Budget Allocation. Since 2017, Winclap has been instrumental in fostering growth for LATAM brands and is now extending its presence to New York City to better serve North American customers.

At the heart of Winclap are our dedicated individuals known as "Clappers." With a commitment to prioritizing people, fostering trust, hands-on engagement, continuous elevation of standards, holistic vision, and daily efforts towards industry transparency, Clappers form the foundation of our endeavors.

Summary of Position:

You will be responsible for running our client’s campaigns in self-managed ad networks like Google, Facebook, TikTok, Apple Search Ads, Unity Ads, among others.

You’ll define the test agenda: you’ll look into insights in the data to formulate hypotheses, create tests to prove them right (or wrong), draw conclusions and share them with the client in weekly meetings.

You’ll work with the Creative Specialists to define when to try new creative approaches, as part of your test agenda. You’ll also work closely with the Growth Managers to create the client’s media plan and define the key messages we need to communicate to them.

Responsibilities:

- Analyze digital data to draw key recommendations around campaign optimization

- Make sure all best practices are being followed in all networks.

- Maintain digital dashboard of several different accounts

- Prepare emails to send out to customers

- Monitor key online marketing metrics to track success

- Ensure that the client’s brand message is consistent