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Performance Strategist

Closed job listing
Location
New York

Description

Who We Are:

Winclap, a Growth Transformation company, empowers brands to revolutionize their user attraction, acquisition, retention, and monetization strategies. Our integrated Growth Solutions encompass expert-led Growth Framework Consultancy, Own-media Management, Media Buying, Creators-based Content, Measurement, Analytics, and AI-driven Budget Allocation. Since 2017, Winclap has been instrumental in fostering growth for LATAM brands and is now extending its presence to New York City to better serve North American customers.

At the heart of Winclap are our dedicated individuals known as "Clappers." With a commitment to prioritizing people, fostering trust, hands-on engagement, continuous elevation of standards, holistic vision, and daily efforts towards industry transparency, Clappers form the foundation of our endeavors.

Winclap is seeking a Performance Strategist to lead the planning, implementation and optimization of our key accounts. This person will be the “go-to” for our client and help ensure proper execution, strategic media leadership, and general digital knowledge.

You will ensure that the team is up-to-date with the latest best practices and optimization strategies, develop a trusted relationship with your client, and always evolve their digital programs for business success.


Responsibilities:

  • End to end oversight of the management of performance marketing activity across Search, Paid Social, Programmatic, On Device and other marketing channels, to help grow our client’s app user base.
  • Develop experiments across different channels to optimize performance and ensure they’re enacted properly with consultation from Winclap’s Data Science team
  • Work closely with the growth engineering team to create new strategies via audience profiling (e.g. predictive churn models) or new events to optimize to, and then experiment to prove effectiveness.
  • Manage the relationship with stakeholders, grow our partnerships with the most important ones, and define a clear way of working together.
  • Engage with clients on an ongoing basis and be their true partner from a day-to-day perspective. You will make sure they feel heard and everything is operating smoothly based on client requests
  • Ensure the performance specialist team is following the best practices of each channel and delivering a consistent service across all clients.

Minimum requirements

  • 5 years of experience managing performance marketing campaigns
  • 3 years working with clients directly
  • Proven Analytical skills. Ability to use data to generate hypotheses and define success metrics.
  • Strong excel skills: you know the ins and outs to ensure data is readable and clean
  • Ability to work nimbly and pivot directions at a moments notice
  • Working knowledge in BI tools (Tableau, Power BI, Data Studio) and SQL is a plus.