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Social Performance Analyst

Closed job listing
Location
Buenos Aires

Description

Who We Are:

Winclap Nonprofits believes that the same tools driving business growth can empower NGOs to amplify their social impact. We bring proven marketing and growth strategies from the private sector to organizations tackling humanity’s greatest challenges, helping them grow, professionalize, and scale their missions.

Our purpose is simple yet ambitious: to bridge the gap between those creating economic value and those creating social value—using technology, creativity, and data as the bridge to multiply the impact of organizations that are changing the world.

At Winclap Nonprofits, we partner with NGOs ready to make that leap—to think of their causes as scalable products that deserve strategy, measurement, and growth. Because growing doesn’t mean losing the soul of a mission—it means giving it the strength and reach it needs to transform the world.


Summary of Position:

We are looking for a Social Performance Analyst to join the Winclap Nonprofits team and lead the execution, analysis, and optimization of digital performance campaigns for NGOs across Latin America and the United States.

You will be responsible for ensuring the correct setup, operation, and continuous optimization of campaigns across platforms such as Meta Ads, Google Ads, and TikTok Ads. You’ll work closely with a Social Growth Partner and collaborate with internal teams including Creative, Data, Owned Media, and Retention to deliver measurable impact.

Your role will be key in helping NGOs attract new donors, generate qualified leads, and scale their social impact through effective digital strategies.


Responsibilities:

  • Execute, analyze, and optimize digital performance campaigns (conversions, lead generation, remarketing, and awareness).
  • Monitor key campaign metrics (CPA, CPL, ROAS, CTR, Payback Time, LTV) and creative-level performance indicators (Hook Rate, VTR, Avg. Watch Time, CTR).
  • Define and implement structured testing and learning agendas to improve results.
  • Prepare reports and actionable insights for weekly client meetings.
  • Ensure correct implementation of tracking and conversion measurement (GA4, GTM).
  • Collaborate with internal Creative, Growth, and Retention teams to align strategy, messaging, and performance.
  • Guarantee best practices across all ad platforms.


Minimum requirements

  • Bachelor’s degree or advanced student in Business Administration, Marketing, Engineering, or related fields.
  • Proven experience managing digital advertising campaigns (Meta Ads and/or Google Ads).
  • Knowledge of digital analytics tools (GA4, GTM preferred).
  • Advanced proficiency in Google Sheets.
  • Advanced English (spoken and written) and native Spanish.
  • Genuine motivation and sensitivity toward social causes (mandatory).


Details:

  • Full-time position.
  • Hybrid work model, based in Buenos Aires.